There’s an interesting post over at engageorm.com on CEOs not using Social Media. According to a study by UberCEO, not one CEO on the Fortune 100 had a blog, only two had Twitter accounts and 81 percent did not have a personal Facebook page. (You can download the report here).
Simon Clarke over at Freelance Unbound believes one reason for this is that Facebook can be “an awful time-sink”, and I agree. Yet blogging can be...
one of the most effective ways to establish two-way communication with stakeholders if used strategically (and ethically).
My former boss at Edelman suggested one solution adopted by a leading insurance company he worked for in the US. That was to have the CEO record his thoughts on a digital recorder, arrange for his PA to transcribe them, then get the company’s pr firm to write up and package the notes in a blog. Whether he is still blogging or not is another question, but it seems like a viable option for overworked CEOs.
