In the current edition of IABC’s Communication World, Paula Cassin of Cut Through Communications discusses how visuals make it easier and faster for readers to absorb information.
I’ve summarized her suggestions here ...
Continue reading "The eyes have it: Communicating visually" »
Although I’ve been a professional writer for more than 25 years, I wouldn't be without this book on my bookshelf. Along with Webster’s Dictionary, Words into Type and The Elements of Style, it's an essential resource for any pr writer.
Nearly every conceivable writing assignment is covered (from press releases to speeches and video scripts) and explained in a clear, concise step-by-step fashion. It’s also right up with the times. The book’s subtitle, The Digital Age, means that this version also includes sections on writing for the Internet, email, viral marketing and syndicated news feeds.
Continue reading "Essential reading: The Public Relations Writer's Handbook" »
