The debate rages on as to whether concern over the current Swine Flu epidemic is the product of a media fear-mongering campaign or a very real public health crisis. Regardless of where you stand on the issue, organizations in both the private and public sector were right to prepare for the worst when the epidemic first erupted.
I’m part of a team currently preparing a crisis management and communications plan for a NASDAQ-listed company based here in Hong Kong, and I have to admit we were caught off guard when stories on Swine Flu started coming in. Perhaps it was because we were still so focused on the actual process of preparing the plan.
